There is definitely a market for it, but getting customers to pay for
something they can do themselves is a big up hill battle here in the
south west.
I specialise in Social Media Set-up and Training..... and to me it depends
Your offering just one of the networking platforms to be set up but for
In my mind there is a lot of education needed to the SME business
Using Linkedin as a lead product is a way but unless you are offering
You will also need to establish if they need to sign up to the benefits
The new job description of ’Social Media Manager’ came out about 6-8
Do not do the trap I have fallen into for years of offering what you can do.
My advice would be to get your speciality and expertise established and
Web Hosting Companies
ALL of the above listed are specific niches that needs to work together
Cherry picking to line your own pocket can lead lead to negative
This is why I have stepped back from being "jack of all trades", Pharmacy
Technician, Aloe Distributor, Send Out Cards Distributor, Project Manger,
I now use my specialist knowledge from 8 years of using social media
Technology training on all platforms to older generation at Silver IT Expert
I will reject customers who only want to “Do At” social media and not
all platforms but not linking them etc.
I pride myself on my organisational skills to understand my
limitations and use my joint venture partners of specialist listed above
to give my clients the most cost effective service to increase their sales
My consultations are bespoke to meet the clients needs, with the bonus of
There is definitely a market for it, but getting customers to pay for
something they can do themselves is a big up hill battle here in the
south west.
I specialise in Social Media Set-up and Training..... and to me it depends
what you see as social media.
To me social media definition is the use of programs on the internet in
all forms to make the KERCHING happen in your bank.
Your offering just one of the networking platforms to be set up but for
it to work in a cost effective way it needs to be part of a structured
marketing Strategy.
In my mind there is a lot of education needed to the SME business
about the cost effective use of Social Media in all forms
or SMO (Social Media Organisation) which of course integrates with SEO,
websites and marketing.
Using Linkedin as a lead product is a way but unless you are offering
to work it across all the platforms to integrate them you are doing a
dis-service to your customers - in my opinion.
You will also need to establish if they need to sign up to the benefits
You will also need to establish if they need to sign up to the benefits
of the premium service or the free one will suffice the customers needs.
The new job description of ’Social Media Manager’ came out about 6-8
months ago and many people are out there competing for this work by
use of the automated platforms with various social media networks.
My understanding of the product /service they offer forgets the basic
principles. In marketing you need to remember Customer, Benefits
and Profits ensuring your client gets the customer to point of sale.
This can be a website, capture form, a secure money transaction
provider or just a phone number for point of contact.
Do not do the trap I have fallen into for years of offering what you can do.
Not what the customer wants!
My advice would be to get your speciality and expertise established and
identify who you can joint venture with to promote the work your
company currently offers.
I see the future working practices as many people doing joint ventures
with their speciality in the marketing strategy process
Web Hosting Companies
Web designers
Graphic Designers
Video Firms
SEO specialists
Marketing specialists
Publishers
Social Media platforms -too many platforms to list
CRM database set-up specialists
Copywriters
Bloggers
Printers
Electronic mail campaigns
Physical mail campaigns
PPC (pay per click) specialist using Google and FB ads
ALL of the above listed are specific niches that needs to work together
to give the customer the best cost effective marketing, product research,
and customer care
Cherry picking to line your own pocket can lead lead to negative
reputation and your expertise blown out of the water.
This is why I have stepped back from being "jack of all trades", Pharmacy
Technician, Aloe Distributor, Send Out Cards Distributor, Project Manger,
Technician, Aloe Distributor, Send Out Cards Distributor, Project Manger,
Data Entry person, Bookkeeper and IT Trainer.
I now use my specialist knowledge from 8 years of using social media
I now use my specialist knowledge from 8 years of using social media
to offer B2B Clients :- Bespoke Social Media Set-up and Training Packages
as Devon IT Expert
and
Technology training on all platforms to older generation at Silver IT Expert
Technology training on all platforms to older generation at Silver IT Expert
as my B2C company.
I will reject customers who only want to “Do At” social media and not
I will reject customers who only want to “Do At” social media and not
reap the full benefits it can offer, i.e. break platform rules, continue to set up
all platforms but not linking them etc.
I pride myself on my organisational skills to understand my
limitations and use my joint venture partners of specialist listed above
to give my clients the most cost effective service to increase their sales
all platforms but not linking them etc.
I pride myself on my organisational skills to understand my
limitations and use my joint venture partners of specialist listed above
to give my clients the most cost effective service to increase their sales
up to 75%.
My consultations are bespoke to meet the clients needs, with the bonus of
My consultations are bespoke to meet the clients needs, with the bonus of
free mentoring thrown in.
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